On March 23, Mr. Wichian Jungwiroj, Managing Director of CP Retailink Co., Ltd., and Dr. Worawat Chaiyasayaburana, Chief Executive Officer of Beger Group, represented their organizations in receiving the Product Innovation Awards 2026. The award was granted in recognition of the success of the BegerShield product line under the GrapheneShield Innovation, which has been recognized as one of the year’s most impactful innovations in the construction materials and surface coatings industry.
This innovation stems from the integration of advanced graphene materials with Beger’s paint technology, enhancing surface protection performance to better withstand harsh environmental conditions, including heat, humidity, rain, and UV radiation—key factors contributing to long-term material degradation.
This achievement also marks a significant milestone following the strategic collaboration between Beger and CP Retailink under the ALL Graphene initiative, formalized through a memorandum of understanding (MOU) on September 30, 2025. The partnership combines Beger’s expertise in paint technology and coating systems with CP Retailink’s strength in advanced materials and real-world industrial applications.
The Product Innovation Awards 2026 represents one of the first major outcomes of this collaboration, reinforcing the emergence of new standards in surface coating materials—focusing on durability, flexibility, and the ability to adapt to changing environmental conditions.
While traditional coating standards were developed based on past environmental contexts, GrapheneShield Innovation reflects a new approach to material design that better aligns with today’s climate and usage demands. It emphasizes stronger coating films, enhanced flexibility, and improved corrosion resistance, ultimately elevating durability standards across the industry.
Mr. Wichian Jungwiroj stated:
“Graphene is an advanced material with the potential to enhance performance across multiple industries. Its strong atomic structure effectively reduces the permeability of water, oxygen, and corrosive substances. From a user perspective, this innovation significantly improves structural durability and reduces long-term maintenance costs.”
Dr. Worawat Chaiyasayaburana added:
“BegerShield GrapheneShield Innovation represents a step forward in transforming paint technology into a true structural protection material. We have engineered our coating system to enable graphene to function effectively within the paint film, delivering strength, flexibility, and superior resistance to environmental conditions. This marks an important step in raising industry standards for the future.”
This award not only reflects the success of product innovation but also highlights the role of collaboration between two leading organizations in driving the construction materials industry toward new standards—prioritizing durability, long-term performance, and suitability for today’s environmental challenges.